In this emerging technological world, users are actively seeking a personalized customer experience. Targeted SMS marketing is a great way to meet this need by ensuring that the messages these customers receive are always relevant.

Everyday Individuals are pounded with social notifications from friends, family, work and brands. Because of these interruptions, many disable social media notifications. If you want to market during this competitive time, you need to send a text message. However, companies that rely on SMS marketing as their primary means of reaching existing customers need to send messages that are legal, structured, and deliver actionable, useful leads.

In this article, I’ll go over everything you need to know to be successful in targeted SMS marketing. By the end, you’ll know how to create targeted SMS that sound like they’re coming from a good friend, not a company.

Let’s get started.

What is Targeted SMS Marketing?

Targeted SMS marketing is sending specifically targeted SMS campaigns to end users based on various characteristics, like gender, interest, profile data, behavior, location, etc.

Segmentation of users based on different areas of interest can help in sending target SMS. By segmenting you can craft a more relevant message for customers who fall into a certain segment. The more specific your segments, the more relevant the message.

See how Smart SMS features can take your targeted SMS campaigns to the next level.

By segmenting your contacts, you’ve the ability to create more relevant messages tailored to different customers. This helps you build a constant and active relationship with your end customers.

And it’s no surprise that people you send a relevant message to are more likely to engage with it. That means there will be a higher open, click-through, and conversion rates.

Most importantly, it results in a higher ROI:

  1. Adequate customer segmentation allows you to send a more relevant message
  2. Recipients will be more interested in the message and more engagement with business
  3. Segregation of customer data leads to the success of SMS marketing
  4. You can retain customers easily and get new leads for business.

Despite all of these clear benefits of using targeted marketing, most business don’t use segmentation technique. This may be due to lack of resources or time constraints, but eventually it’s a waste of the most valuable channel you have.

So to attain success in marketing campaign, companies should have excellent targeted SMS that boost your success rate.

Drive more sales by building targeted SMS campaigns with Rivet solutions SMS marketing Services.