What is SMS Campaign?
An SMS campaign enables to communicate with large group of recipients with text messages. Messaging mainly concentrates on sending product offers, discounts and vouchers that enhances sales and marketing of the business.
Campaign messages are one-to-many bulk text messages. They are typically used to communicate about business promotions (coupons, offers, etc.), or general information (event updates, alerts, etc.).
The SMS open rate are very high compared to email or other communication channels because everybody has a mobile phone and it is checked regularly on an average of 4 to 5 times a day. Hence there is a vast chances that any business can find its audience via this marketing media. SMS campaigns marketing channel is faster and proven to be more effective.
Why are SMS Campaigns important?
SMS marketing is often used in various business scenarios due to their incredibly high open rate of around 90% and click-through rate up to 40%. SMS marketing is often used in application that provides promotional offers, for product marketing, to send important updates, scheduling, etc.
Open rates are relatively high
SMS text messages have the highest open rates compared to emails or communication mediums. There is 90% chance that a message received on mobile phone are opened, making SMS marketing a huge asset to businesses success.
Drives customers to take action
With SMS messages sent and delivered instantly on recipients phone, business can send time critical information like limited time offers. In other words, recipient should hurry up and should take instant action to take advantage of the offer. No other marketing channel creates a feeling of urgency so strong. Through SMS campaigns people are informed about limited time to take action, thus many decide to act instantly.
Easy SMS compose and live
It does not require any format or styling to create a plain SMS for SMS campaign. Anyone can compose, so it takes only a few moments to create and send. Besides, the sent message results in significant results, because the delivered SMS are read within 3 minutes by the recipients. It means that you can carry out your tasks live and in no time.
Great for Emerging Markets
SMS campaigns is desirable for any business and opens a wide opportunities for marketing for all sorts of companies. SMS Marketing inform about new products, services, exclusive sales deals and discount offers. It also can be used to deliver instant updates and notifications or reminders about the appointments.
Work well with other marketing channels
You can send SMS to those set of people who never opened your email or responded to it. So the strategic use of SMS campaign can result in large growth eventually supporting other marketing channels.
Improve your campaigns’ performance with accurate segmentation and scheduling
To make SMS marketing campaigns success it has to be more targeted on the recipient group and thus save marketing costs. Send SMS campaign on accurately segmented customer group and scheduling the campaign at particular time of the day.
How to send SMS campaign?
SMS campaign is a marketing strategy that enables business to send bulk messages or automated message to group of users. So you need to first segment the groups based on various aspects like city, geography, gender,etc. The segments can be then imported and uploaded to the application for sending campaigns.
Send SMS Campaign
Sending campaign is simply easy, you can import the contact list , store it in a group. Any number of groups can be created, based on the business requirements. Segmenting helps business to group the users and thus reduce the operation cost of sending messages.
SMS has emerged as a successful marketing channel in recent years. Not only is it effective in its own right, but it also integrates perfectly with other existing communication medium campaigns.
If you want to get started with this exotic platform and want to start your business with SMS campaigns, join Us. Get started and explore your business market with more active customers.
Smart SMS Service enables business marketing campaigns to the next success level, where they can manage website links, file attachments, and web page links in text SMS. When users click the link, the Business can get track of the recipient’s Geo-location data. Customer Location-based campaign marketing is much more effective for any business, as it results in more active and productive customers. With location-based customer data, the SMS campaign focused and make the most of a marketing undertaking. It revolves uniquely around a certain group of people with similar interests, the trending events in that location, and many more.
The practice of customer-targeted marketing is much more effective from any business point of view, as it results in more active and productive customers. Above all Geolocation targeting is a method used by entities to determine the location of a website’s visitor. Based on the retrieved location data, it delivered the content to the users based on their location, country, etc. Basically, the ultimate goal of these is to capture the end user’s attention and turn them into an active customer.
Benefits of Smart SMS
Gathering details about current customers
The location-based campaign service from SMS allows marketers to track their customer’s data. In doing so, they can predict behavior and increase the product or business brand awareness.
High audience targeting
Smart SMS marketing allows marketers to connect with customers in close physical proximity to their business. There will exponentially increase the business growth with this effective marketing campaign.
Attracting new customers to Businesses
Another key point of Smart SMS location-based campaign is the ability to target potential new customers. By using geolocation marketing, businesses can effectively convert leads traffic into new customers.
Marketing Campaign success rate increase
The Smart SMS geolocation not only effectively tracks location, but also gains tangible results on customer traffic and sales.
Features of SMART SMS Service:
Following are some of the features of the Smart SMS service:
Customizable link in SMS:
Easily integrate the website page links, documents, or any other business links with the message.
Track the recipient’s current location, country, and state.
Retrieve real-time delivery reports of the sent SMS to evaluate the success rate of SMS marketing campaigns.
Send 24 7 SMS:
Our application provides 24/7 support to send bulk SMS worldwide with our high-grade SMS gateways.
You can send single SMS or Campaign based SMS Marketing where you can take care of real-time reports with an easy-to-use web-based interface.
Analytics on Open Links and Clicked Link:
Get the real-time count of open links and clicked links.
Manage agents and leads:
Assign a dedicated agent to handle the data that received from Smart SMS Service.
Add contacts in groups when the recipient clicks on Smart Link(s):
On the message, when the receiver clicked on the Smart link, it automatically adds the recipient’s mobile number to the selected group.
Send SMS notification to the agent, when the recipient clicks on Smart Link(s):
Select the agent’s name to whom the SMS alert needs to be sent by the application if the recipient clicks on the smart link.
Reporting and Analysis:
To check the Smart SMS campaign report, goto Smart SMS section of Rivet SMS Application,
then Reports→Campaign Report→Campaign View
Under Actions click on Track Campaign, to view the specific campaign details.
Now the details about the campaign, the number of clicks, count of opened links, geolocation, device name(IOS,Android,..),mobile number that opened the link can be obtained.
You can also download the entire report in CSV format which includes all of the location data of the recipient.
SMS notification is a text message that is sent from a business when some event happens in the business application, to inform about news, notifications, updates, emergencies, offers, etc. For example, when you try to login into your bank account, you might get a notification SMS from your bank that you logged in to your account.
Currently, many companies and industries like hotels, airlines, travel, taxi services, restaurants, universities, colleges, factories, government offices, eCommerce, etc. Using SMS notifications, Communicate to your audience in a Fast, Reliable, and Convenient way. It helps businesses improve the quality of their services by informing mass audiences about changes in events, emergencies, or any other important details.
As SMS has a higher open rate, you can reach one client or infinity by sending notifications of promotions, or campaigns. More than 80% opening rate, SMS communication is more of a personal channel. With SMS Alerts businesses can improve their quality of services and reach to their audience much faster and more conveniently.
Benefits of SMS Notifications:
Open rates are considerably higher:People are on their phones multiple times per day. Thus SMS open rate is higher than other communication media like email’s. Asper research Over 90% of SMS read & opened by users on daily basis.
No internet needed, thus audience better reach:Not all people will be having the internet access all the time. SMS notification can reach to such customers with your alert or marketing messages, as internet marketing channel cannot reach to such customers.
Get more leads and traffic to your website:With smart SMS notifications you can add hyperlinks in SMS notifications, thus encouraging your audience to visit your website ,particular product pages or to any relevant contents.
Brand name and authenticity:Business customers expect to receive an SMS updates from a brand that confirms shipping details, updates the order’s status, delivery details and others. You can use your business brand name as well.
Stand Out with Refined SMS Notifications:SMS messages used for a wide variety of purposes like transactional and marketing purposes. Moreover, the instant Notification and impressive statistics make them a good choice for short-form advertisements for wide variety of audiences.
SMS cost:Pay for only the message that is sent, no other hidden cost incurred. For pricing details please visit our Rivet website pricing.
SMS Notifications Examples :
To give you a better understanding of how these SMS notifications work, we’ll be looking into few examples.
SMS is an excellent way to engage and drive with your ecommerce customers. An informative SMS can be about the product, the order status, order configuration, order dispatched, or order out for shipping.
With online booking facility for restaurants, SMS Alerts can confirm customers with table booking, takeout, or discounts, and updates.
Travel agencies or companies can use SMS notifications for confirming tickets booking, change in schedule, time changes or any issues like delays
Setting up an SMS NOTIFICATION SYSTEM and sending SMS
You can set up SMS notifications within few minutes. There are two ways you can send the SMS alerts & notifications. First one by using the application web dashboard. The second way is by using the APIs. For both the method to be accessible, you first need to sign up for SMS application Platform.
With web dashboard, the sms can be sent to your interest audience and can also be scheduled based on the event and specific time. The SMS REST API integrated with customer website, application or any CRM system that support REST API to automatically send the notification. The SMS notification is automatically triggered when certain actions are performed on the system. Like bank sending notification on account login, cash withdrawal, etc.
A detailed documentation of API and its usage can be found at the Application dashboard, Once an account created at Rivet Application Platform.