In this emerging technological world, users are actively seeking a personalized customer experience. Targeted SMS marketing is a great way to meet this need by ensuring that the messages these customers receive are always relevant.
Everyday Individuals are pounded with social notifications from friends, family, work and brands. Because of these interruptions, many disable social media notifications. If you want to market during this competitive time, you need to send a text message. However, companies that rely on SMS marketing as their primary means of reaching existing customers need to send messages that are legal, structured, and deliver actionable, useful leads.
In this article, I’ll go over everything you need to know to be successful in targeted SMS marketing. By the end, you’ll know how to create targeted SMS that sound like they’re coming from a good friend, not a company.
Let’s get started.
Targeted SMS marketing is sending specifically targeted SMS campaigns to end users based on various characteristics, like gender, interest, profile data, behavior, location, etc.
Segmentation of users based on different areas of interest can help in sending target SMS. By segmenting you can craft a more relevant message for customers who fall into a certain segment. The more specific your segments, the more relevant the message.
See how Smart SMS features can take your targeted SMS campaigns to the next level.
By segmenting your contacts, you’ve the ability to create more relevant messages tailored to different customers. This helps you build a constant and active relationship with your end customers.
And it’s no surprise that people you send a relevant message to are more likely to engage with it. That means there will be a higher open, click-through, and conversion rates.
Most importantly, it results in a higher ROI:
- Adequate customer segmentation allows you to send a more relevant message
- Recipients will be more interested in the message and more engagement with business
- Segregation of customer data leads to the success of SMS marketing
- You can retain customers easily and get new leads for business.
Despite all of these clear benefits of using targeted marketing, most business don’t use segmentation technique. This may be due to lack of resources or time constraints, but eventually it’s a waste of the most valuable channel you have.
So to attain success in marketing campaign, companies should have excellent targeted SMS that boost your success rate.
Drive more sales by building targeted SMS campaigns with Rivet solutions SMS marketing Services.
Smart SMS Service enables business marketing campaigns to the next success level, where they can manage website links, file attachments, and web page links in text SMS. When users click the link, the Business can get track of the recipient’s Geo-location data. Customer Location-based campaign marketing is much more effective for any business, as it results in more active and productive customers. With location-based customer data, the SMS campaign focused and make the most of a marketing undertaking. It revolves uniquely around a certain group of people with similar interests, the trending events in that location, and many more.
The practice of customer-targeted marketing is much more effective from any business point of view, as it results in more active and productive customers. Above all Geolocation targeting is a method used by entities to determine the location of a website’s visitor. Based on the retrieved location data, it delivered the content to the users based on their location, country, etc. Basically, the ultimate goal of these is to capture the end user’s attention and turn them into an active customer.
Benefits of Smart SMS
Gathering details about current customers
The location-based campaign service from SMS allows marketers to track their customer’s data. In doing so, they can predict behavior and increase the product or business brand awareness.
High audience targeting
Smart SMS marketing allows marketers to connect with customers in close physical proximity to their business. There will exponentially increase the business growth with this effective marketing campaign.
Attracting new customers to Businesses
Another key point of Smart SMS location-based campaign is the ability to target potential new customers. By using geolocation marketing, businesses can effectively convert leads traffic into new customers.
Marketing Campaign success rate increase
The Smart SMS geolocation not only effectively tracks location, but also gains tangible results on customer traffic and sales.
Features of SMART SMS Service:
Following are some of the features of the Smart SMS service:
Customizable link in SMS:
Easily integrate the website page links, documents, or any other business links with the message.
Track the recipient’s current location, country, and state.
Retrieve real-time delivery reports of the sent SMS to evaluate the success rate of SMS marketing campaigns.
Send 24 7 SMS:
Our application provides 24/7 support to send bulk SMS worldwide with our high-grade SMS gateways.
You can send single SMS or Campaign based SMS Marketing where you can take care of real-time reports with an easy-to-use web-based interface.
Analytics on Open Links and Clicked Link:
Get the real-time count of open links and clicked links.
Manage agents and leads:
Assign a dedicated agent to handle the data that received from Smart SMS Service.
Add contacts in groups when the recipient clicks on Smart Link(s):
On the message, when the receiver clicked on the Smart link, it automatically adds the recipient’s mobile number to the selected group.
Send SMS notification to the agent, when the recipient clicks on Smart Link(s):
Select the agent’s name to whom the SMS alert needs to be sent by the application if the recipient clicks on the smart link.
Reporting and Analysis:
To check the Smart SMS campaign report, goto Smart SMS section of Rivet SMS Application,
then Reports→Campaign Report→Campaign View
Under Actions click on Track Campaign, to view the specific campaign details.
Now the details about the campaign, the number of clicks, count of opened links, geolocation, device name(IOS,Android,..),mobile number that opened the link can be obtained.
You can also download the entire report in CSV format which includes all of the location data of the recipient.