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A• A Facebook Business Manager account.
• A verified business.
• Approved WhatsApp business account.

AYes, you can send messages outside of the 24-hour window, but those messages are template messages which has to be approved by WhatsApp prior. They are like notifications, appointment reminders and order notifications.

AWhatsApp Business API messaging is mainly intended for customer service interactions, hence WhatsApp does not allow any transmission of marketing messages on its platform. If a business wants to send message, then the message sent to your customer needs to be a template message, hence any marketing content will not be approved.

AWhatsApp business API is targeted at medium and large companies, where it requires large volume of conversation between a customer and business. Small companies can also get lot of benefits from WhatsApp business API messaging as it provides more business authentic messages thus developing customer trust on the company. In order to have a ‘Verified’ WhatsApp account, you need to be a known and well-established company.

AYes, to connect with the customer through WhatsApp business you need an active opt-in from the customer. For example, you can include a checkbox on your website for the customer to opt-in. Alternatively, messaging icon on the website through which the customer may also initiate a conversation with your company.

AAs WhatsApp strictly do not support promotional and marketing message on their WhatsApp business API platform, it adheres its API user to follows strict guidelines that are compliance with the WhatsApp Business Solution Terms, with the WhatsApp Business Solution Policy, and with its Commerce Policy. During the account approval process by WhatsApp, it check to see that the business and its related use case in line with the above guidelines.

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WhatsApp supports business-initiated and user-initiated messaging.

Business-initiated messaging is when the business sends the first message to the user, or replies to the user more than 24-hours after the last message received from the user. This typically applies to notification use cases. To have a Business-initiated messaging, the business requires the use of templates that are pre-approved by WhatsApp.
In case of user-initiated messaging, the user sends the message to business first. A 24 hours window starts from the last user message, within these 24 hours the business can reply back with free-form messages.

AWhatsApp Business API servers a major platform for business communication for a large number of non-promotional cases. Some of the day-to-day use cases are shipping updates, travel updates and ticket confirmation, delivery notifications, in-message payment links and receipts, order placements, reservations, appointment reminders, customer support platform to provide efficient and personalized support. Some of the top use-cases are
Customer Support: A business with the well-maintained Customer service is more vital component because it retains customers and extracts more value from them. The user queries can be handled manually or through automated response from chatbots.
Notifications: With WhatsApp messaging platform you can send automated messages like delivery notifications, appointment reminders, payment processing, travel itinerary changes and so on.
Lead Generation: Integrate the WhatsApp messaging in website, Facebook messenger or any other channels, so that with user-initiated queries you can ask questions and collect details. Follow up with users easily thus collecting the customer leads.

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To have an API from WhatsApp you first need to have a WhatsApp business API account. Rivet provides you with step-by-step onboarding details, so that you can submit the application for WhatsApp business account and get it verified by WhatsApp.
Once the business account is created after the approval of application that was submitted to WhatsApp, you can use the API to connect with the WhatsApp users. Rivet provides business chat platform that you can easily integrate with WhatsApp Business API and automated chatbot to interact with your customers.

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Text, Image/Video/Pdf, Audio, Location, and Contact are the message content types that are supported.

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Usually, the time taken to get the verified business account can range from 2 days – 4 weeks. It depends on the accuracy of data that is submitted, business details, thus few accounts get permission within the first week and some might take 2-3 weeks.