Want to boost your sales, then be ready to launch your Text Message Marketing Campaign? Here are some best practices to follow for sales and marketing success in your business.
Spamming and fraudsters are increasing day by day, hence governing bodies like FCC has imposed certain restriction on sending text messages. According to FCC rules, it is illegal to send message unless you have explicit consent. Nowadays, marketers cannot simply purchase mass database of phone numbers and sending out texts messages to anyone. In fact, such act could lead to violation of governing rules and business may have to carry a hefty fine.
Ensure that you get explicit permission from consumers before sending them text messages. Segment the users and send text message to an audience who are interested with the type of marketing you are promoting, and thus avoiding those who don’t.
One of the key point is, use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number.
The texts message that you send to your contacts list should be straightforward, simple and short. Continuously sending of lengthy messages may bother the user from reading it,eventually they will opt out of receiving messages.
Additionally, a single SMS messaging has a limit of 160 characters, so communicate your marketing message in a smart way to grab the customer’s attention.
Make your SMS campaign more interactive, fun and engaging. There are plenty of ways to encourage your target audience to read more closely and make them your active participants. Like provide them with the short code to reply back when they are interested with your brand. Meanwhile, including a link to an company website or video or images with more details about your promotion encourages users to actively participate further.
Many companies want to communicate their new offers or promotions to their customers. It is essential to make sure that the SMS advertising is not overdone. Consumers may simply ignore the message if it simply clutters their inbox. If they receive more than 4 to 5 messages per day, they will be overwhelmed. This could result in consumers deciding not to receive any more messages from you.
Instead, design your SMS marketing campaign to send texts only when needed and limit the number of messages to a specific (reasonable) number of customers.
The content that you present to the audience should relevant and adds value to the consumer’s experience with your brand. Provide useful information, like offer price, discounts that adds additional level of anticipation.
Nobody wants to be suddenly get interrupted by a text from a brand at late hours. To overcome such hurdles, SMS scheduling can ensure to batch your texts and send them out at specific times. You can also group the contacts according to different time zones, ensuring the customer receives a message at a time that is most convenient for them. Coustomers will get the feeling that you’re being intrusive, even unprofessional if you send texts at random hours.
Its the best practice to provide your customers with the Independence of opting out. Any customer who wishes not to receive any text message from your brand can choose to do it.
You can provide them with an unsubscribe link for them to click, or replying to a short code with message “STOP.”
Rivet Solutions will help your brand achieve optimal success with Text Message campaigns. It’s easy to use, scalable, secure, provides valuable insight, and very efficient. Then what are you waiting for, take the advantage of the 95% open-rate and robust messaging platform. Create account and use our simple and secure SMS solutions for your business or enterprise.
To get started, contact us today.
In this emerging technological world, users are actively seeking a personalized customer experience. Targeted SMS marketing is a great way to meet this need by ensuring that the messages these customers receive are always relevant.
Everyday Individuals are pounded with social notifications from friends, family, work and brands. Because of these interruptions, many disable social media notifications. If you want to market during this competitive time, you need to send a text message. However, companies that rely on SMS marketing as their primary means of reaching existing customers need to send messages that are legal, structured, and deliver actionable, useful leads.
In this article, I’ll go over everything you need to know to be successful in targeted SMS marketing. By the end, you’ll know how to create targeted SMS that sound like they’re coming from a good friend, not a company.
Let’s get started.
Targeted SMS marketing is sending specifically targeted SMS campaigns to end users based on various characteristics, like gender, interest, profile data, behavior, location, etc.
Segmentation of users based on different areas of interest can help in sending target SMS. By segmenting you can craft a more relevant message for customers who fall into a certain segment. The more specific your segments, the more relevant the message.
See how Smart SMS features can take your targeted SMS campaigns to the next level.
By segmenting your contacts, you’ve the ability to create more relevant messages tailored to different customers. This helps you build a constant and active relationship with your end customers.
And it’s no surprise that people you send a relevant message to are more likely to engage with it. That means there will be a higher open, click-through, and conversion rates.
Most importantly, it results in a higher ROI:
- Adequate customer segmentation allows you to send a more relevant message
- Recipients will be more interested in the message and more engagement with business
- Segregation of customer data leads to the success of SMS marketing
- You can retain customers easily and get new leads for business.
Despite all of these clear benefits of using targeted marketing, most business don’t use segmentation technique. This may be due to lack of resources or time constraints, but eventually it’s a waste of the most valuable channel you have.
So to attain success in marketing campaign, companies should have excellent targeted SMS that boost your success rate.
Drive more sales by building targeted SMS campaigns with Rivet solutions SMS marketing Services.
An SMS API is an easy and reliable way to send messages to a large group of people instantly. Using a SMS API, you can send messages programmatically, that is, trigger messages with code.
With a communication channel like SMS, where the open rate is 98% and the vast majority of messages are read within a short period of time, there is huge potential for using SMS marketing as part of your sales strategy!
With REST API you can send messages and get delivery reports of sent SMS messages, track the delivery of sent messages, schedule SMS messages for sending at a later time and retrieve and review message history.
HTTP requests to the API are protected by HTTP Basic authentication.
In short, you will use your account authentication keys for HTTP Basic authentication. You can find your Auth Token in your account dashboard under the Profiles tab.
Through SMS API Integration, you can automate a wide range of processes. You can set up workflows for different use cases and automate SMS campaigns for each case. For example, if you need to send multiple SMS for customer onboarding at regular intervals, you can automate and run the entire workflow.
Greater flexibility with more features
Rivet SMS API Gives you direct access to all features in a single place. You can send mass messages, schedule campaigns, automate workflows, track performance, and more.
Strong API integration also provides advanced analytics. Through the dashboard, you can measure the delivery, engagement, and performance of each campaign. With clear campaign planning, you can also measure the return on investment of each campaign.
For example, if you sent an SMS for a free product sample, you can measure how many took advantage of that offer and how many purchased the product as a result, directly linking SMS campaigns to your company’s bottom line.
Businesses today use SMS APIs for all their messaging needs. They use it to send:
- Emergency SMS alerts (weather warnings, municipal warnings, etc.)
- One-time passwords (OTPs)
- Automatic updates (status of an order, reminders for appointments, upcoming events, etc.)
- Automated payment reminders (electricity bill, wifi recharge, etc.)
- Sales and promotion messages
- Announcements and information updates
- Notification messages
- Customer service SMSes
Rivet solutions offers programmable SMS APIs so you can get maximum value from your messages. Use Rivet API services to manage lists, schedule broadcasts, configure triggers and much more.
Create an free account, to get the access to our application APIs.
SMS API is an HTTP-based REST API, which allows you to send SMS using code from your existing software platform, mobile app, third-party app, website, or CRM.
First, integrate SMS API into your existing application or software. Then send a HTTP POST request that allows you to automatically send SMS notifications to your customers based on some specified parameters.
REST API Requirements
The following are required to send SMS with our REST SMS API:
• REST API Key- API key for the REST SMS API.
• Client secret
If you want to keep up with the REST SMS API. So, what are you waiting for? Contact Rivet today and book a free consultation with one of our experts to see how we can take your business efficiency to the next level.
In today’s world, where hacking attacks on online applications and the theft of sensitive information such as passwords and PINs are commonplace, 2FA provides another layer of security. The most common form of 2FA is SMS OTP verification. Two-factor authentication (2FA) is the simplest and most effective way to ensure that users are who they say they are.
Two-factor authentication (2FA) is not only for financial transactions, but for various verification/authorization requirements. For example, if you log in to your Gmail account from an unrecognised device, you may need to re-authenticate with verification SMS OTP. This also applies to social media accounts, electronic wallets, hosting platforms, etc.
The one- time password messaging service is the most convenient way to send the secure authentication code via SMS to a user’s registered mobile number. For example, when a user logs into an app or performs an online transaction, the system automatically generates and sends an OTP. Once the user enters the correct OTP received on their device, they can log in or perform a transaction. In this way, it largely prevented fraudulent transactions and unauthorized access before they occur.
Due to the increasing number of hackers and other fraudsters, almost all business applications and websites use OTP to authenticate transactions and various online activities. Using OTP minimizes the risk associated with the security of our online activities.
To increase the security of transactions, the services of OTP SMS are gaining popularity among the people. SMS for OTP reduces the fraudulent practices and thefts, thus providing more security for the transactions.
Companies can integrate Rivet Solutions SMS API for sending OTP messages. Enterprises can automate the SMS sending process with SMS API when an event occurs in the enterprise system. Example: OTP SMS for new user registration, forgot password, change password, reset password, etc. Once the user verifies the OTP sent to their phone, it autocompletes the transaction or they get access to the system. Organisations can set the time validity for OTP SMS to use once and within a limited period of time.
We can use OTP for banking transactions, online payments, e-commerce purchases, secure access to web applications, etc. OTP is the most secure platform for online transactions that provides two-factor authentication and makes our online tasks safe and fraud-free.
Rivet’s SMS services and APIs are designed to provide you with high throughput verification services. Our offering includes:
– Provision of dedicated SMS routes for uninterrupted delivery of OTP SMS at minimum time.
– Delivery also to DND numbers
– Real-time metrics such as sent, delivered and response rates.
– Dynamic scaling based on your business needs
– Complete transparency in pricing, pay-as-you-go.
– Multiple routers to handle delivery failures.
– Rivet offers a 95% delivery rate and high throughput.
– World-class high- end servers to ensure SMS is always delivered on time.
– End-to-end encryption of the message sent and the response received.
– Our API integrates easily with your back-end systems.
– We provide well-documented APIs for easy access and integration.
What is SMS Campaign?
An SMS campaign enables to communicate with large group of recipients with text messages. Messaging mainly concentrates on sending product offers, discounts and vouchers that enhances sales and marketing of the business.
Campaign messages are one-to-many bulk text messages. They are typically used to communicate about business promotions (coupons, offers, etc.), or general information (event updates, alerts, etc.).
The SMS open rate are very high compared to email or other communication channels because everybody has a mobile phone and it is checked regularly on an average of 4 to 5 times a day. Hence there is a vast chances that any business can find its audience via this marketing media. SMS campaigns marketing channel is faster and proven to be more effective.
Why are SMS Campaigns important?
SMS marketing is often used in various business scenarios due to their incredibly high open rate of around 90% and click-through rate up to 40%. SMS marketing is often used in application that provides promotional offers, for product marketing, to send important updates, scheduling, etc.
Open rates are relatively high
SMS text messages have the highest open rates compared to emails or communication mediums. There is 90% chance that a message received on mobile phone are opened, making SMS marketing a huge asset to businesses success.
Drives customers to take action
With SMS messages sent and delivered instantly on recipients phone, business can send time critical information like limited time offers. In other words, recipient should hurry up and should take instant action to take advantage of the offer. No other marketing channel creates a feeling of urgency so strong. Through SMS campaigns people are informed about limited time to take action, thus many decide to act instantly.
Easy SMS compose and live
It does not require any format or styling to create a plain SMS for SMS campaign. Anyone can compose, so it takes only a few moments to create and send. Besides, the sent message results in significant results, because the delivered SMS are read within 3 minutes by the recipients. It means that you can carry out your tasks live and in no time.
Great for Emerging Markets
SMS campaigns is desirable for any business and opens a wide opportunities for marketing for all sorts of companies. SMS Marketing inform about new products, services, exclusive sales deals and discount offers. It also can be used to deliver instant updates and notifications or reminders about the appointments.
Work well with other marketing channels
You can send SMS to those set of people who never opened your email or responded to it. So the strategic use of SMS campaign can result in large growth eventually supporting other marketing channels.
Improve your campaigns’ performance with accurate segmentation and scheduling
To make SMS marketing campaigns success it has to be more targeted on the recipient group and thus save marketing costs. Send SMS campaign on accurately segmented customer group and scheduling the campaign at particular time of the day.
How to send SMS campaign?
SMS campaign is a marketing strategy that enables business to send bulk messages or automated message to group of users. So you need to first segment the groups based on various aspects like city, geography, gender,etc. The segments can be then imported and uploaded to the application for sending campaigns.
Send SMS Campaign
Sending campaign is simply easy, you can import the contact list , store it in a group. Any number of groups can be created, based on the business requirements. Segmenting helps business to group the users and thus reduce the operation cost of sending messages.
SMS has emerged as a successful marketing channel in recent years. Not only is it effective in its own right, but it also integrates perfectly with other existing communication medium campaigns.
If you want to get started with this exotic platform and want to start your business with SMS campaigns, join Us. Get started and explore your business market with more active customers.
Sender ID Definition
A Sender ID uniquely identifies that a particular business has sent an SMS text message. It should be identical and should consists of numeric or alphanumeric letters that appear at the top of text message conversations. Moreover the main purpose of Sender ID is to provide authenticity to the recipient that the authorized business has sent the message.
Types of Sender ID
The Sender is the entity body that writes the SMS messages and sends them to one or group of contacts. There are two types of Sender IDs, one for Transactional and the other for Promotional. Transactional SMS brand name, not only used for sending time-critical messages like OTP messages, alerts emergency messages but also to send order status updates, invitations, project plans, etc.
Additionally, the Promotional SMS brand name is basically used when you want to do some product or business marketing. Although there are rules on sending Promotional SMS, like the contents, and the time range when it can be sent.
Before sending Sender ID for registration, you have to look into the limitation on the number of characters. A transactional ID can contain a maximum of 11 characters whereas a promotional can have a maximum of 8 characters with the AD- prefix. Also, avoid the use of special characters like !,@,<,_,+,*,&,#,-,$, etc in it. Along with this, it should not contain names or abbreviations of government bodies, banks, big companies, etc.
Kindly download the below forms and fill the required details for Sender ID registration with the providers. After filling all details, print it on your company letterhead, scan and send it to Rivet support at info @rivet.solutions. For any queries please contact Rivet solutions support team.
Please ensure that you have below details ready with you before starting to filling the forms.
a) A Valid Trade license with 2 months validity (Trade License number and validity date).
b) Valid Establishment card (Establishment number and validity).
c) Company name.
d) Office address.
e) Nature of Business.
f) Authorized contact details (Full name, position held in company, mobile number, office telephone number, email id).
g) Technical contact details (Full name, position held in company, mobile number, office telephone number, email id). You will receive communication on this email id of CMS registration.
h) Lastly Sender id name matches and relates to the company or it requires relationship document .
Important!! While filling NOC Form 3
1. Kindly ensure and open form 3 PDF directly and filled in PDF only ( it should not be hand written).
2. Ensure you take color print of all forms, as operator rejects the Black/White printout .
3. Provided that the Form is completely filled and color print out, only authorized person should hand sign and stamp on each page of the form 3 or should be digitally signed via UAEPASS application , other digital signatures which are not verifiable are subject to rejection from DU. Operators won’t accept copy-pasted digital signatures and the sender application is subject to rejection.
4. Eventually, form should be hand signed and stamped on each page or digitally signed via UAE PASS, then scanned by the color scanner in PDF format. For instance, Operators rejects the application if the document scanned using mobile, pictures taken from mobile, Overall submit form scanned by proper scanner devices and saved in PDF format only to the operator. There should not be overwriting, unclear text in the form which leads to rejection from operator.
Approval and Usage
Once Rivet solution receives your application request for registration, it verifies and submits to the concerned provider. Document review and vendor approval usually takes 4 to 5 days, provided the information submitted is accurate.
You can test the Sender ID by sending message from Rivet Application dashboard or through an API request. Send one test message with your new ID to your phone number to confirm message delivery. If the registration process is incomplete, you will not receive the message. Register all SMS brand names to increase the probability of message delivery.
The provider may block your sender ID if you send spam or fraudulent messages.
The content of the sent message violates the messaging standards.
Smart SMS Service enables business marketing campaigns to the next success level, where they can manage website links, file attachments, and web page links in text SMS. When users click the link, the Business can get track of the recipient’s Geo-location data. Customer Location-based campaign marketing is much more effective for any business, as it results in more active and productive customers. With location-based customer data, the SMS campaign focused and make the most of a marketing undertaking. It revolves uniquely around a certain group of people with similar interests, the trending events in that location, and many more.
The practice of customer-targeted marketing is much more effective from any business point of view, as it results in more active and productive customers. Above all Geolocation targeting is a method used by entities to determine the location of a website’s visitor. Based on the retrieved location data, it delivered the content to the users based on their location, country, etc. Basically, the ultimate goal of these is to capture the end user’s attention and turn them into an active customer.
Benefits of Smart SMS
Gathering details about current customers
The location-based campaign service from SMS allows marketers to track their customer’s data. In doing so, they can predict behavior and increase the product or business brand awareness.
High audience targeting
Smart SMS marketing allows marketers to connect with customers in close physical proximity to their business. There will exponentially increase the business growth with this effective marketing campaign.
Attracting new customers to Businesses
Another key point of Smart SMS location-based campaign is the ability to target potential new customers. By using geolocation marketing, businesses can effectively convert leads traffic into new customers.
Marketing Campaign success rate increase
The Smart SMS geolocation not only effectively tracks location, but also gains tangible results on customer traffic and sales.
Features of SMART SMS Service:
Following are some of the features of the Smart SMS service:
Customizable link in SMS:
Easily integrate the website page links, documents, or any other business links with the message.
Track the recipient’s current location, country, and state.
Retrieve real-time delivery reports of the sent SMS to evaluate the success rate of SMS marketing campaigns.
Send 24 7 SMS:
Our application provides 24/7 support to send bulk SMS worldwide with our high-grade SMS gateways.
You can send single SMS or Campaign based SMS Marketing where you can take care of real-time reports with an easy-to-use web-based interface.
Analytics on Open Links and Clicked Link:
Get the real-time count of open links and clicked links.
Manage agents and leads:
Assign a dedicated agent to handle the data that received from Smart SMS Service.
Add contacts in groups when the recipient clicks on Smart Link(s):
On the message, when the receiver clicked on the Smart link, it automatically adds the recipient’s mobile number to the selected group.
Send SMS notification to the agent, when the recipient clicks on Smart Link(s):
Select the agent’s name to whom the SMS alert needs to be sent by the application if the recipient clicks on the smart link.
Reporting and Analysis:
To check the Smart SMS campaign report, goto Smart SMS section of Rivet SMS Application,
then Reports→Campaign Report→Campaign View
Under Actions click on Track Campaign, to view the specific campaign details.
Now the details about the campaign, the number of clicks, count of opened links, geolocation, device name(IOS,Android,..),mobile number that opened the link can be obtained.
You can also download the entire report in CSV format which includes all of the location data of the recipient.
SMS notification is a text message that is sent from a business when some event happens in the business application, to inform about news, notifications, updates, emergencies, offers, etc. For example, when you try to login into your bank account, you might get a notification SMS from your bank that you logged in to your account.
Currently, many companies and industries like hotels, airlines, travel, taxi services, restaurants, universities, colleges, factories, government offices, eCommerce, etc. Using SMS notifications, Communicate to your audience in a Fast, Reliable, and Convenient way. It helps businesses improve the quality of their services by informing mass audiences about changes in events, emergencies, or any other important details.
As SMS has a higher open rate, you can reach one client or infinity by sending notifications of promotions, or campaigns. More than 80% opening rate, SMS communication is more of a personal channel. With SMS Alerts businesses can improve their quality of services and reach to their audience much faster and more conveniently.
Benefits of SMS Notifications:
Open rates are considerably higher:People are on their phones multiple times per day. Thus SMS open rate is higher than other communication media like email’s. Asper research Over 90% of SMS read & opened by users on daily basis.
No internet needed, thus audience better reach:Not all people will be having the internet access all the time. SMS notification can reach to such customers with your alert or marketing messages, as internet marketing channel cannot reach to such customers.
Get more leads and traffic to your website:With smart SMS notifications you can add hyperlinks in SMS notifications, thus encouraging your audience to visit your website ,particular product pages or to any relevant contents.
Brand name and authenticity:Business customers expect to receive an SMS updates from a brand that confirms shipping details, updates the order’s status, delivery details and others. You can use your business brand name as well.
Stand Out with Refined SMS Notifications:SMS messages used for a wide variety of purposes like transactional and marketing purposes. Moreover, the instant Notification and impressive statistics make them a good choice for short-form advertisements for wide variety of audiences.
SMS cost:Pay for only the message that is sent, no other hidden cost incurred. For pricing details please visit our Rivet website pricing.
SMS Notifications Examples :
To give you a better understanding of how these SMS notifications work, we’ll be looking into few examples.
SMS is an excellent way to engage and drive with your ecommerce customers. An informative SMS can be about the product, the order status, order configuration, order dispatched, or order out for shipping.
With online booking facility for restaurants, SMS Alerts can confirm customers with table booking, takeout, or discounts, and updates.
Travel agencies or companies can use SMS notifications for confirming tickets booking, change in schedule, time changes or any issues like delays
Setting up an SMS NOTIFICATION SYSTEM and sending SMS
You can set up SMS notifications within few minutes. There are two ways you can send the SMS alerts & notifications. First one by using the application web dashboard. The second way is by using the APIs. For both the method to be accessible, you first need to sign up for SMS application Platform.
With web dashboard, the sms can be sent to your interest audience and can also be scheduled based on the event and specific time. The SMS REST API integrated with customer website, application or any CRM system that support REST API to automatically send the notification. The SMS notification is automatically triggered when certain actions are performed on the system. Like bank sending notification on account login, cash withdrawal, etc.
A detailed documentation of API and its usage can be found at the Application dashboard, Once an account created at Rivet Application Platform.